Wednesday, December 19, 2018


Here's why the 'retail apocalypse' won't happen.

"Still, the firm said stores hold an important role in retail, having surveyed 2,500 U.S. consumers over the age of 18. Forty percent of those people said they have a strong desire to feel or test products in stores before buying them. Many said they also want the "instant gratification" of being able to leave a store with a purchase in hand. "These are barriers that e-commerce is struggling to overcome," Sole said."

Emphasis mine. Yeah - we do have a strong desire to touch and test products. We also have a strong desire to leave the store in a timely fashion.  This is why Amazon is eating your lunch.

I have to say - I was bummed when OSH shut down because to get stuff like sandpaper I have to drive to the other side of town. Now I just order that stuff from Amazon. And I will hazard to say the reason OSH shut down was because it took so long to get out of there. Even though it was a tiny store. They chose the RadioShack way of checking people out.

This will kill all of them unless they get with the program. That killed Sears! Among other things. Those are the darkest stores ever.

No comments:

Post a Comment