Friday, September 20, 2013

This is what happens when you piss off your developers.

I read this post from a BlackBerry developer in 2011. You should read the whole thing. As you can see, after this post the stock basically fell off a cliff soon after.

You Win, RIM! (An Open Letter To RIM's Developer Relations)

" You win. I concede defeat. I no longer want to attempt developing an app for the Playbook. Are you happy now? Surely you must be. Considering how terribly designed the entire process is, from the registration right through to loading an app into the simulator, I can only assume that you are trying to drive developers away by inconveniencing them as much as humanly possible. Just in case you’ve forgotten, let me give you a little recap of the process you’ve put together.

Living in Waterloo, it’s hard not to be reminded of you. I walk by your campus every day, most of my friends have worked for you at some point, and you are the largest supporter of the university I attend. So it seemed like a rather good idea to at least attempt to write an app for the Playbook, your shiny new tablet that you hope will be able to compete with the extremely popular iPad and the up and coming Honeycomb tablets. Having already developed apps for the iPhone and iPad, I had a little experience with the process of signing up for developer programs, and naturally I assumed that yours would be different, but fairly straight forward none the less. Well, you know what they say about making assumptions!

First, I had to fill out a form with my personal information. No big deal, pretty standard. I do, however, notice that although it is currently free to register with App World, in the future there will be a $200 USD charge. Now just in case you’ve never looked in to competing developer programs, Apple charges $99, and Google charges $25. Considering you are by far the underdog in this game, how do you justify charging double the price of the market leader? Also, with the $99 or $25 charge, Apple and Google let you publish and unlimited number of apps on their stores. You, on the other hand, have decided that for $200, a developer should only get to publish 10 apps, and it will cost $200 for every additional 10 apps. On Twitter, I believe that would colloquially be referred to as a fail.

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